Spreadsheet Modeling and Decision Analysis (with CD-ROM and Microsoft Project 2003 120 day version) | 
 enlarge | Author: Cliff Ragsdale
Publisher: South-Western College Pub
Category: Book
List Price: $202.95
Buy Used: $90.00
You Save: $112.95 (56%)
New (9) Used (21) from $90.00
Rating:  14 reviews
Sales Rank: 400671
Media: Hardcover
Edition: 5
Pages: 840
Number Of Items: 1
Shipping Weight (lbs): 3.7
Dimensions (in): 10.1 x 8.2 x 1.4
ISBN: 0324312563
Dewey Decimal Number: 658
EAN: 9780324312560
Publication Date: May 3, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Valuable software, realistic examples, and fascinating topics . . . everything you need to master the most widely used management science techniques using Microsoft Excel is right here! Learning to make decisions in today's business world takes training and experience. Cliff Ragsdale--the respected innovator in the field of management science--is an outstanding guide to help you learn the skills you need, use Microsoft Excel for Windows to implement those skills, and gain the confidence to apply what you learn to real business situations. SPREADSHEET MODELING AND DECISION ANALYSIS gives you step-by-step instructions and annotated screen shots to make examples easy to follow. Plus, interesting sections called The World of Management Science show you how each topic has been applied in a real company.
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| Customer Reviews: Read 9 more reviews...
 Solid text that really teaches decision analysis June 28, 2004
Craig Matteson (Ann Arbor, MI)
27 out of 27 found this review helpful
Since Lotus 1-2-3 burst onto the scene almost thirty years ago, spreadsheet software has been a vital tool in aiding business decision-making. There are many books offering instruction in learning to use a spreadsheet. Some books promise to teach business processes but end up delivering a course on basic spreadsheeting with only a passing nod to the business processes the student was expecting to learn.This fine book actually delivers the goods. First and foremost, it is a solid text on decision analysis in business management. It teaches the student on how to model optimization problems and solve them using linear programming. It covers sensitivity analysis and the simplex method, network modeling, integer linear programming, goal programming and multiple objective optimization, non-linear programming and evolutionary optimization, regression analysis, discriminant analysis, time series forecasting, introduces simulation, queuing theory, project management, and concludes with a chapter devoted to decision analysis. This final chapter covers both probabilistic and non-probabilistic methods, the expected value of imperfect information, decision trees, analyzing risk in a decision tree, computing conditional probabilities, and finally, utility theory. What is wonderfully useful about this book is that it teaches these important principles of business decision making by turning them into practical tools using Excel spreadsheets. It not only shows the reader (student) how to build the spreadsheet, it also does the important task of teaching the WHY of the tool, not just the how. It is clearly written, is laid out logically, and comes across as supportive of the student trying to learn this material. Included in this book are 2 CDs. Included are: an advanced Solver, a 140 day trial of the Crystal Ball software, which will limit your use of it to the term you first study the material, but won't be of use to you unless you buy the software. The same goes for the 120-day trial of Microsoft Project. It is great to be introduced to these tools, but once you have invested time learning them, you will need to make other investments to keep using them. This is OK with me; I just think you ought to know that up front. I think this is a fine text and could be the foundation of a very useful course.
Best MBA Level Book on Optimization March 13, 1999
Anonymous Reviewer (Herndon, VA USA)
22 out of 29 found this review helpful
This book was a textbook for the required 1st year MBA operations research class at Berkeley. I waived the class, but bought the book anyway and still occasionally refer to it as needed. Ragsdale does an excellent job explaining how to setup and solve operations research problems in MS Excel.
Great book, and includes @RISK August 6, 2007
Anonymous (Lewisburg, PA)
1 out of 1 found this review helpful
Ragsdale really makes spreadsheet modeling accessible to real-world business situations. It was a great asset to my MBA coursework. As a student, it came with a free student version of @RISK risk analysis software as well.
Decision analysis November 2, 2006
Angel A. Rivera (Puerto Rico)
2 out of 3 found this review helpful
Excellent book; I am considering it as a textbook for a Managerial Sciences course. The examples are clear and real increasing the interest of the students.
Spreadsheet Modeling and Decision Analysis (with CD-ROM and Microsoft Project 2003 120 day version) February 26, 2008
Mark Malinowski (Barnegat, NJ USA)
This book was received in a timely fashion and Amazon is continuing to make sure their customers are completely satisfied.
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