Making Hard Decisions: An Introduction to Decision Analysis (Business Statistics) | 
 enlarge | Author: Robert T. Clemen
Publisher: South-Western College Pub
Category: Book
List Price: $187.95
Buy New: $69.99
You Save: $117.96 (63%)
New (5) Used (23) from $69.99
Rating:  5 reviews
Sales Rank: 125750
Media: Hardcover
Edition: 2
Pages: 696
Number Of Items: 1
Shipping Weight (lbs): 2.7
Dimensions (in): 9.3 x 7.6 x 1.3
ISBN: 0534260349
Dewey Decimal Number: 658.403
EAN: 9780534260347
Publication Date: August 15, 1997
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New, Hardcover Original US Edition, Free tracking Ref.661
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Product Description
This best-selling and up-to-date survey of decision analysis concepts and techniques is accessible to students with limited mathematical backgrounds. It is designed for advanced undergraduate and MBA-level courses in decision analysis and also for business courses in introductory quantitative methods. (Prerequisites: college algebra; introductory statistics.)
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| Customer Reviews:
 The best available intro to normative decision analysis June 6, 1997
14 out of 14 found this review helpful
This is the best book available today for individuals interested in an introduction to normative (as opposed to descriptive) decision analysis. Although it's accessible to readers with minimal mathematical training, it is also very satisfactory for those with more mathematical sophistication, and I use it regularly as a reference in my own professional work. Clear explanations, excellent problems and exercises, and very well-organized. I highly recommend it. Michael S. Johnson, Arete Consulting, Portland, OR
A clear, accessible introduction to an important field. July 22, 1999
21 out of 23 found this review helpful
This is a very accessible book. My classes routinely commend it. It begins by emphasizing the importance of clearly distinguishing between values, decisions and facts. It discusses the need to clarify one's values and then determine the decisions and facts that are relevant. It then discusses sensitivity analysis techniques for identifying which facts are crucial to your analysis. It discusses techniques for deciding when to gather further information. Finally it provides a very accessible discussion of how probability theory can be used to assess your payoff from different decisions. Dr. Robert F. Bordley, General Motors
Studying for an MBA - buy this book June 2, 1999
12 out of 12 found this review helpful
A perfect balance for those with mathematical expertise and those without - this book provides a well written and comprehensive view of decision making. Lots of easy to understand and relevant case studies - complete with answers. I needed to get on top of this subject for my MBA course and, although there is a lot to this subject, in one book there is everything one could possibly need to know. For corporate decision makers needing to get on top of the subject, this book provides a detailed enough insight to the subject to get started straight away. Its strength is that it is not trying to sell a Microsoft Excel add-in - in fact, it shows how to do without Excel add-ins (although these do make the job a lot easier). Five stars.
 Reviewer August 25, 2005
Reader (Princeton, NJ)
4 out of 9 found this review helpful
I am interested in succint yet exhaustive/substantive coverage of the topic for use in real-world corporate finance applications. I found the book to be verbose and not sufficiently to the point. The author peppers a few key insights in endless dialogue, which I find a bit tiresome. The text could be better organized to highlight key points and provide greater substance and less fluff. Definition of terms could be far better written even for an introductory text.
I suspect I am the wrong target audience.
 not what it appears August 28, 2008
A. Olson (Colorado)
0 out of 1 found this review helpful
The book is good and useful in learning Decision Analysis. However, I received an earlier edition with a different cover than what is depicted in the advertisement. Great book, not impressed with my seller.
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